FRIK - Website audit - Search Engine Optimalization
WEBSITE AUDIT
Every company needs a unique and consistent visual appearance. With its distinctive character and unique features, the image helps to identify, communicate with and, last but not least, significantly influence the first impression of our Customers. We only have one chance to make a positive first impression! Not only does a good image reflect the company's philosophy, style, and attitude, it also addresses the target group and faithfully conveys the message you want to communicate.
The image of your website is your online business card! Beside inspiring confidence and reaching the desired target audience a well-designed, authentic image also helps sales!
Search Engine Optimalization
Is your website ready, but no text? Don't have the time or inclination to write it? You're a professional in your field, just like us! Not only do we create your website, but we can also fill it with text content! When writing the text content for a website, it is not only important that it is clear and authentic, and that its style reflects the image we want to communicate about our company, but also that it takes into account how our target audience searches for our services on Google. 90% of the web pages we write for our clients appear on the first page of Google search for the search terms and phrases they enter.The image of your website is your online business card! Beside inspiring confidence and reaching the desired target audience a well-designed, authentic image also helps sales!
LANDING PAGE MANAGEMENT
A well optimized SEO directs relevant leads to your landing page. This is the key to generating organic (not through paid ads) reach. A landing page is good if it is informative, uses the relevant keywords properly and is tailored specifically to get visitors to make a conversion (a successful purchase, a quote, a contact, or anything that works for you).
CONTENT-RELATED OBJECTIVES:
Determining the content of a web page is imperative because Google considers our site relevant if it contains the searched information. For example, it is important to keep an eye on the proportion of text content on a web page, and therefore, we need blogs, sales text in order for Google to deem us an expert in the given topic and rank our site higher. It's important to find out what is really worth dealing with on our site to get conversions over and over again. It is becoming increasingly common for SEOs to try to get good rank for keywords that do not have high quality content on our site, which in turn tends to make you ranked lower.
GOOGLE TOOLS
A website with proper search engine optimization will be available on all tools provided by Google. Some Google products are necessary for the SEO process itself, such as Keyword Planner or Google Trends. Whatever keywords you are thinking about regarding your new website, it's a good idea to check how frequently that term was searched for over time.
GOOGLE-FRIENDLY ENGINE
Your site will be truly search engine friendly if it provides the visitors with the information they are looking for. The key is to place high quality content on the pages. It is essential to use keywords, but attention should be paid to avoid their overuse.
RESPONSIVITY
A responsive design allows the web page to automatically adjust to the device on which it is displayed; this provides the optimal user experience. One of the most important benefits of responsivity is that the bounce rate is reduced because visitors from mobile devices can use these pages in a completely user-friendly way. Google also monitors your visit/bounce ratio for ranking. There is a simple way to see if you are visiting a responsive web page: when you start to shrink the window by the edge of your browser, notice if that the font size and layout are constantly changing, because if they you do, the page is responsive.
MOBILE APPEARANCE
Nowadays, mobile appearance is extremely important, and according to studies, more people surfed the web from mobile devices in 2014, which is probably true for the visitors of your website as well. Since the algorithm update in 2015, Google's search ranking for a given search also depends on whether the page is mobile friendly. Generally speaking, a web page will be mobile friendly (from the user's perspective, not just for search bots) if it is easy to view the page on different sized mobile devices without the need to zoom in or rotate.
H1, H2, H3
The use of headings is very important in the search engines. It is important to take advantage of their potential; in terms of SEO, their length and content is relevant. In general, the headline is the short title of the subject of the page. For example, you can use the H1 block to include the category name, a brief description, and if you have a product page, the name of a specific product. In this case, the text with the H2 heading will be your subtitle which is used to divide the content into smaller, more easily viewable sections. The standard allows the definition of subheadings from H1 to H6. Not only does Google consider our site more relevant with proper use of headlines, but it has been scientifically proven that people like to read well-articulated text more.
